At 100 Yum, we address the fundamental issue of life getting in the way of nutritional health.

Broadly, we understand that work time demands on individuals will continue to increase.

We believe that by creating nutritional products that are appealing to the tongue, while containing a nutritional profile that is superior to what’s currently available in the market, we can make a large positive impact on the adaptation of a healthy diet.

While the snack food industry is mature and notoriously competitive, the products are remarkably similar ingredient-wise and suffer from a marketing-centric business approach. The prevailing belief being that while taste and texture is a factor, it’s not the determinative one.

Disruption comes in many guises. We like disruption that makes people healthy.

Using whole foods in snack products, while a good progression, takes 2 steps back when it’s all glued together with an unhealthy amount of sugar based ingredients. We disrupt this practice with a more sophisticated approach to recipe creation by using exotic ingredients and understanding how the proper use of individual flavors can aggregate in ways that mimic or exceed the taste of the sugar loaded products on the market.